What is the commitment?

Some call it engagement, others call IT commitment, whereas what really matters is the definition. What is the commitment? In strictly legal terms, engagement could be interpreted as an agreement,…

Levels of brand loyalty

Which are the levels of loyalty that a customer may experience about a certain brand and in what do they depend? Brands are constantly experimenting with new strategies to help…

How to keep happy the sales team?

What are the points to be included in the company’s strategies to achieve the advantages in favor of a satisfied teamwork? The factors that allow generating a harmonic call center…

Customer and professional loyalty

How to achieve confidence that affirms the customer’s relationship with the company so as to endure over time and meet the expectations? CRM strategies are designed to meet the wishes…

Planning the e-commerce strategy

The success of any e-commerce strategy depends on the customer service: if this aspect is optimal, the results will be profitable. The e-commerce is a very current business model designed…